Q05: Blog Tour

(This question is part of a larger subseries called Perpetual WIPs: Self-Published Authors. For the remaining questions, see here.)

How long was your blog tour, and who organized it? What kinds of blog tour posts did you find people responded to particularly well?

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I’ve used blog tour companies and done one big tour myself. Doing my own tour took a lot of organization time and focus, but the great part was that I could pick who I wanted to tour with, instead of the tour company using their array of hosts. My recommendation, especially for newer authors, is to go with tour companies since they can fill those slots for you. Also, try different companies on future books so you get to hit blogs you haven’t been before.

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I did not do one, which I regret and might do one now that I have purchased a new cover. I think blog tours are great.

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My first blog tour was a week long, and included stops of a “blitz” and giveaway. A book-tour company organized it, and they did an amazing job. Interviews were fun, but I found the giveaway blitzes were the most effective at spreading the word about the book and finding potential readers.

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I organized my own blog tour for my first book.  It was a week long, and for the amount of work I put into it, didn’t get me very far.  For my second book, I didn’t do a blog tour at all.  I’m considering doing one for my next book, but we’ll see.  Any time  I put into writing those posts is time spent not working on my next book, so it would really have to be worth it.

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My blog tour was two weeks long, and my publicist organized it. Review posts were the most effective, in my opinion – they got the most comments. Interviews were a close second.

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Blog tours are typically 2 weeks.  I used to contact blog tour companies and set them up myself, now my publicist takes care of it. I find the posts that feature a review are the most helpful in convincing people to buy, and that giveaways are popular. Of course. 🙂

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One week, put together by a professional organizer. The most comments were on review posts and playlist posts.

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I keep my blog tours to a week, simply because I hate constantly spamming people with links to stuff, and by the end of seven days I’m burn out. I’ve done both self-organized tours and paid for the organization, and there are good and bad things to each method. To date, I think the posts that have gotten the best responses are my Top Ten Lists. Probably because I’m a bit of a geek and the lists I compile totally reflect my personality.

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I didn’t participate in a blog tour.

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Two weeks. I organized it myself, and it was exhausting. People seemed bored by guest posts, responded to interviews pretty well, but seemed to like reviews the best. I will definitely ask for more reviews and less guest posts next time.

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My blog tour was approximately 2 weeks and I used a publicity/blog tour organizer. Most of the posts were reviews of the book, though there were several posts I provided excerpts or fun details for. To be honest, I’m not sure the blog tour did much for sales at this point. I would probably have to do one more as a comparison before deciding to keep using them.

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2 weeks. In the past, I did my own tours (It’s my day job, so it’s not that surprising) but my publicist is handling my current tour. Top ten posts are always fun—dreamcasts and playlists are usually very popular. Really? Anything that connects the reader to the author or story. You can’t go wrong with that.

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